Campaign Designer @ Maison Marvaan, 2025, New York

I collaborated with the fashion designer to develop a content strategy and storytelling framework for Maison Marvaan’s fashion campaign, built on clear content pillars. I conducted brand and competitor research, creating moodboards, visual guidelines and a cohesive brand universe. I directed the creative process, handled revisions and ensured smooth client communication. The result was a set of time-efficient assets aligned with the designer’s vision. Here you see some parts of the research.

Roles
→ Creative Direction
→ Content Strategy
→ Brand Research
→ Visual Exploration
→ Visual Design
→ 3D & Motion Design
→ Editing
→ Concept Development
→ Client Communication
→ Project Management

Tools
→ Blender
→ Canva
→ Illustrator
→ Miro

Links
↳ click link

For the launch of the campaign we introduced a prophecy concept to establish a strong foundation for the brand’s vision and values. I designed a series of unique symbols, which I sketched out first, and created animated narrations, tailored for stories, reels, and feed content, to bring the narrative to life and engage the audience from the very beginning.

The next step was to design modular templates that present the catalog shots in an engaging and visually appealing way while also clearly naming each item for easy lookup on the website. I created custom overlays and dynamic animations using Canva, optimized for Instagram reels to showcase the fashion items and boost audience engagement.