Maison Marvaan
Social Media Campaign
New York, 2025

For the fashion brand Maison Marvaan, the challenge was to develop a consistent visual and narrative identity that authentically speaks to the primary targetgroup, Burning Man Festival attendees. Based on brand and competitor analyses, I developed a storytelling framework that structures the brand's core valuesand translates them into a social media campaign.

The brand creates not only clothing, but identity, transformation and belonging to a larger narrative. Moodboards defined the visual language, while amodular asset system of motion design, photos, graphic overlays and texts emerged. Each drop was conceived as a new chapter within this narrative, like avisual prophecy that unfolds and is defined by various fictional symbols. The decision for a flexible, time-efficient production system using Canva enabled theconsistent and scalable output of high-quality catalog content without losing design clarity.