Independent Artist, Visual Identity, 2022 - 2024, Berlin

Concept, art direction and graphic design for cover, vinyl print, logos and animations for the independent artist Sorin. The focus was on developing a timeless look and presenting the artist and his music in a coherent and personal storytelling.

Roles
→ Art Direction
→ Graphic Design
→ 2D Animation
→ Research & Development
→ Cover Art & Vinyl Print Design
→ Mockups
→ Client Communication
→ Project Management

Tools
→ Photoshop
→ InDesign
→ Premiere Pro

Collaborators
→ Sorin
→ Lisa Lankes (Photography)
→ 1000staffords (Photography)

Links
↳ click link

The visual concept follows a journey through Romania, reflecting the artist's exploration of identity and heritage. The concept captures themes of transition, self-fulfillment, acceptance, trust, and love, translating personal narratives into a cohesive visual story.