At Antoni 99, the task was to develop consistent 2D visuals for the social media and TV presence of Aldi Nord and Süd. The main goal of my work was toshape Aldi’s brand communication on digital platforms. 

The challenge lay in clear brand management amid high content frequency. Together with art directors and creatives, I developed concepts, storyboards andanimations that are both brand-compliant and attention-grabbing. The design decision focused on corporate colors, structured layout systems, and preciseanimation to convey messages efficiently and understandably, especially in the fast-paced social media context. Creative Dreiction: Maria Rojo Salazar